Step 1: Define Your Niche and Ideal Client

Before diving into logistics, decide what type of cleaning services you want to offer. Will you focus on:

• Residential cleaning (homes, apartments)

• Commercial cleaning (offices, retail spaces)

• Specialty services (Airbnb turnovers, post-construction, move-out cleaning)

Each niche requires a slightly different approach in terms of pricing, scheduling, and tools. If you’re not sure which direction to go, BuyCleaningBusiness.com has resources to help you evaluate the best fit based on your goals and location.

Step 2: Register Your Business and Handle Legal Requirements

Next, make it official. Register your business name and structure (LLC, sole proprietorship, etc.) with your state or local government. You may also need:

• A general business license

• Liability insurance

• EIN (Employer Identification Number) from the IRS

Not sure what your state requires? Visit SBA.gov for step-by-step help tailored to your area.

Step 3: Set Smart, Profitable Prices

A common beginner mistake is undercharging. Instead, research local competitors, calculate your time and expenses, and set pricing that reflects your value. Be transparent by offering a service list so clients know exactly what’s included.

Don’t forget to include optional add-ons like oven cleaning or inside windows. These extras can boost your income without adding much time.

Step 4: Gather Your Cleaning Supplies and Tools

Start lean but professional. Basic supplies include:

• Microfiber cloths

• Mops and buckets

• Vacuums

• Eco-friendly cleaning solutions

• Storage containers or caddies

You don’t need to buy every gadget on day one. Grow your supply list as your client base grows.

Step 5: Build Your Brand and Online Presence

Even a simple brand presence helps establish trust. Start with:

• A business name and logo

• A basic website (you can use Wix or WordPress)

• A Google Business Profile to appear in local search results

• Social media pages (especially Facebook and Instagram)

First impressions matter. Tools like Canva can help you create graphics and marketing materials quickly.

Step 6: Land Your First Local Clients

Once you’re ready, get the word out. The fastest way to get clients is by networking in your own community. Try these methods:

• Post in neighborhood Facebook groups or Nextdoor

• Offer a first-time discount or referral bonus

• Tell friends and family – word-of-mouth works!

• Distribute flyers in high-traffic areas like cafes and community centers

At BuyCleaningBusiness.com, we provide templates and scripts to help you confidently pitch your services.

Step 7: Use Systems for Scheduling and Payments

Save time and look professional from day one by using automation tools. Great options for cleaning businesses include:

• Calendly or Acuity for online booking

• Square or Stripe for secure payment processing

• Jobber or Launch27 for all-in-one client management

Automation helps you focus on service – not paperwork.

Step 8: Collect Reviews and Scale with Referrals

Once you’ve served a few happy customers, ask for Google reviews. These boost your local SEO and help others find you. Encourage referrals by offering a small discount or bonus for each new client someone sends your way.

A strong reputation is your most valuable asset — nurture it.

Need Help Getting Set Up the Right Way?

You don’t need to figure it all out alone. Join our Cleaning Business Mastermind for step-by-step strategies, templates, and mentorship from successful cleaning business owners.

Also, don’t miss our Cleaning Business Start-Up Checklist — available at BuyCleaningBusiness.com — to make sure you don’t skip a single step.